The Dead Sea is more than just the lowest point on Earth; it represents one of Israel’s best chances to build relationships with the wider Arab world.

That’s the view of Noam Bedein, founder & director, The Dead Sea Revival Project, who has spent the better part of the last two years educating the world about the Dead Sea & how Israel’s efforts to protect the body of water can reap benefits for Israel, both diplomatically & economically.

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