How A Grassroots Effort Helped Provide Israel Much-Needed Gear After October 7: A Fireside Chat With Israeli Businessman Michael Freedman

April 3, 2024

In the immediate aftermath of Hamas’ invasion of southern Israel on October 7, it became evident that Israel lacked the ability to scale up its procurement of military and civilian gear, both for the IDF in its operations, and for Israeli civilians forced from their homes and displaced refugees in their own country.

In the face of fast-changing events, one Israeli man, Michael Freedman, saw an opportunity to help.

The Israel-based businessman quickly launched what became known as Project Shushan, a complex effort to deliver much-needed gear to Israel, working faster than official channels could provide. Michael joins us as our guest this week.

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