In an effort to communicate "beyond the conflict," the state of Israel has opened an account on the popular MySpace social networking website.
According to Israeli newspaper Ynet, the fan clubs of George Clooney and Leonardo DiCaprio were among the first MySpace members to join the "friends list" of Israel, which is described as a "58-year-old female" from Jerusalem.
With over 150 million registered members and 300,000 new members daily, MySpace was apparently seen as an ideal venue to connect with people beyond the usual conflict-driven headlines.
Israel’s "space," www.myspace.com/state_of_israel, includes links to a blog called Isrealli and YouTube clips like Cool Facts about Israel and Scenes from Tel Aviv .