Roni Aloni-Sadovnik (former deputy mayor of Jerusalem) wants the IDF to have a "Media corps" to engage this new frontier.
According to Roni:
"Under our noses, the media battlefield has developed into a central war zone able to decide wars of perception. This change requires us to recognize the existence of this new battle zone as one that needs to be addressed in a novel and challenging manner"
"The Second Lebanon War we discovered that the only battle ground where we lost big time is the media sphere, where we have no corps, with at the most a psychological warfare advisor here and a PR unit there, who are not tasked with managing an offensive war zone?"