Home Daily Brief Canadian Survey: Media Not Very Trusted

Canadian Survey: Media Not Very Trusted

by Mike Fegelman

Poll2 A recent poll found that Canadians trust the media about as much as they trust lawyers and auto-mechanics.

Released on January 22, the survey (conducted by Ipsos-Reid for Sympatico/MSN) asked 1,000 Canadians who they consider the most trusted professionals.

Firefighters ranked 93%, police officers ranked 69%, chiropractors ranked 49% and plumbers ranked 39%.

Meanwhile, television and radio personalities came in at 29%, journalists at 26%, and other members of the press at an anemic 22%.

To find out where your profession ranks, keep reading below.

Most "Trustworthy" Professions

(From an Ipsos-Reid poll conducted from Dec 21-27th, 2006 via a regionally representative online Canadian sample of 1000 adult Canadians.)

  • Firefighters: 93 per cent
  • Nurses: 87 per cent
  • Pharmacists: 86 per cent
  • Airline pilots: 81 per cent
  • Doctors: 80 per cent
  • Police officers: 69 per cent
  • Teachers: 69 per cent
  • Armed forces personnel: 65 per cent
  • Day care workers: 61 per cent
  • Accountants: 54 per cent
  • Judges: 52 per cent
  • Chiropractors: 49 per cent
  • Financial advisers: 47 per cent
  • Charitable organization employees: 41 per cent
  • Environmentalists: 39 per cent
  • Plumbers: 39 per cent
  • People who work for religious institutions: 37 per cent
  • Judicial system employees: 33 per cent
  • Television and radio personalities: 29 per cent
  • Real estate agents: 28 per cent
  • Journalists: 26 per cent
  • Lawyers: 25 per cent
  • Auto mechanics: 25 per cent
  • New home builders: 23 per cent
  • Other members of the press: 22 per cent
  • CEOs: 21 per cent
  • Union leaders: 19 per cent
  • Local politicians: 12 per cent
  • National politicians: 7 per cent
  • Car salespeople: 7 per cent

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